Inspired by pro NBA baller Giannis Antetokounmpo, his culture and love for sweets, prepare yourself for the ultimate slam-dunk chocolatey goodness that is the freek! The combo of crunchy cookie bits, milk chocolate, caramel, and nougat, will have you locked in with every bite.

As a self directed project, I centered my focus on creating something that was outside of my wheelhouse. I looked for a challenge that would involve me needing to manage this project from all aspects of design. I wanted to explore motion graphics, delve further into the essence of Giannis’ celebrity, and transform that into the ultimate sweet treat.

The freek! is larger-than-life just like Giannis is. The G.O.A.T. of all chocolate bars offers a peek into the energy, dynamism and flair that is the Greek freak (you see what I did there now?), all packed into this slam dunk of flavour.