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OLG Player Connect Panel Website Refresh
In redesigning the OLG Connect Player panel, I introduced a modular web design for desktop and mobile, enhancing user experience. Collaborating with stakeholders, we worked to enhance the user feedback journey and optimise accessibility and engagement.
Focusing in on a simpler user journey and the introduction of a secondary navigation menu helped users find the pages they needed most to view promotional surveys, and questionaires. As a result, we witnessed a remarkable surge in site traffic and engagement with the Connect Player Panel, validating the success in enhancing user experience and design coherence.
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Gold Pursuit
Tasked with developing assets and product pages for OLG's Gold Pursuit, my focus was create content to promote this new instant lottery-style game.I created the graphical content and led the design of the product pages, building prototypes that have since been used as a reference for future games. Collaborating closely with the marketing team and product owners, I ensured brand consistency and a smooth deployment. I also contributed to enhancing the user experience by optimizing the design for both desktop and mobile platforms. The game's launch was a success, driving increased traffic to the site and effectively promoting the game.
GOLD PURSUIT
Tasked with developing assets and product pages for OLG's Gold Pursuit, my focus was create content to promote this new instant lottery-style game.I created the graphical content and led the design of the product pages, building prototypes that have since been used as a reference for future games. Collaborating closely with the marketing team and product owners, I ensured brand consistency and a smooth deployment.
I also contributed to enhancing the user experience by optimizing the design for both desktop and mobile platforms. The game's launch was a success, driving increased traffic to the site and effectively promoting the game.
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