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Winner's Edge e-newsletters
I have led the design of various
e-newsletters this past year for the Winner's Edge page via OLG.ca.
By curating the Winner's Edge newsletter templates and focusing on a user-centric approach, I've successfully increased engagement and readership. These standalone or feature emails effectively highlight our latest products and services, guiding subscribers on a more intuitive journey. This has led to a significant boost in overall email opens and click-through rates, demonstrating the positive impact of a well-designed and informative newsletter.
OLG's Connect Player Panel
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Gold Pursuit
Tasked with developing assets and product pages for OLG's Gold Pursuit, my focus was create content to promote this new instant lottery-style game.I created the graphical content and led the design of the product pages, building prototypes that have since been used as a reference for future games. Collaborating closely with the marketing team and product owners, I ensured brand consistency and a smooth deployment. I also contributed to enhancing the user experience by optimizing the design for both desktop and mobile platforms. The game's launch was a success, driving increased traffic to the site and effectively promoting the game.
GOLD PURSUIT
Tasked with developing assets and product pages for OLG's Gold Pursuit, my focus was create content to promote this new instant lottery-style game.I created the graphical content and led the design of the product pages, building prototypes that have since been used as a reference for future games. Collaborating closely with the marketing team and product owners, I ensured brand consistency and a smooth deployment.
I also contributed to enhancing the user experience by optimizing the design for both desktop and mobile platforms. The game's launch was a success, driving increased traffic to the site and effectively promoting the game.
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